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SDA is a boutique luxury/lifestyle PR agency with a distinctive eye for style, and an insatiable curiosity about the world. They make lifelong friends with their clients and their partnerships thrive using both subtlety and high influence – and always humor. They create client potions mixed strategically and differently every time. They’re famous for their work in a cognoscenti world because they take a long-term perspective, have incurably youthful enthusiasm, the wisdom of age and a very long memory. Every single client, legendary and current, began with a launch… then they continue to keep interest fresh throughout the brand lifecycle. In nearly three decades, SDA has launched more than 100 evocative brands around the world.

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