• Evins Team
Q & A
Q & A
Q & A
Q & A
Q & A
Q & A
Q & A
Q & A
Q & A
Q & A
Q & A
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The Evins Team - Elyse Heckman

As Associate Director for Evins, Elyse works closely with the division director to oversee and manage the agency’s roster of travel, hospitality and lifestyle clients.

She brings a wealth of experience on both the agency and client side, serving most recently as Director of Marketing Communications for the global leader in online trend forecasting, Stylesight.com. While with Stylesight, Elyse oversaw public relations efforts worldwide, generated new marketing initiatives and cultivated business development opportunities including company partnerships and strategic alliances.

The Evins Team - Mathew L. Evins

Since 1987, Mathew L. Evins has served as the Chairman of Evins, and is the firm’s guiding visionary and chief strategist.

Mathew, a leading proponent of emotive and experiential marketing, is well respected for his innovative, pioneering concepts and strategies.  He is also considered an authority in luxury branding and marketing, frequently lecturing and writing articles on the topic. Mathew began his professional career in medicine, and went on to become an extremely successful entrepreneur, renowned for his accomplishments in business and corporate finance. While a student at the University of Pennsylvania, he published “The Talisman Report,” the world’s leading investment advisory newsletter for the three years of its publication. Mathew is a member of the board of directors of Hommage, Inc., as well as a founding member of the board of the Global Virus Network.

The Evins Team - Jaimie Chew

Jaimie's extensive background includes experience in the luxury goods, public relations, marketing and advertising industries.

As Vice President of the Lifestyle and Travel division at EVINS, Jaimie is responsible for overseeing and defining the strategies for a multitude of clients, from luxury resorts and hotels to high-end and specialty retail products. In addition to her business expertise, Jaimie is an active member of the Young Patrons committee for Manhattan Theatre Club.  Jaimie speaks five languages including English, French, Mandarin, Cantonese and Hokkien and is an expert in the global business market.

The Evins Team - Louise Evins

Louise has served at the Vice Chairman and Chief Operating Officer since joining Evins in 1997.

Former Vice President of Lord & Taylor, General Manager of Henri Bendel,  and  Founder of her own woman’s apparel chain of stores,  Louise is responsible for the daily operation of the agency and its clients. Acknowledged for her knowledge of and expertise in specialty retailing, fashion, accessories, jewelry, and cosmetics, Louise has an outstanding reputation in the industry, and sits on the board of Fashion Group International and Forbes Women.

The Evins Team - Michael W. Silvia

Michael is a creative strategist who brings over 15 years of marketing, advertising, public relations, partnership development and consumer engagement experience to his clients’ most pressing business challenges.

Whether launching a new product, repositioning an existing brand or developing creative concepts to reengage consumer audiences, Michael’s brand-centric approach ensures that each initiative seamlessly moves the brand forward while working to motivate consumer preference. Michael started his career in fashion advertising and in the ensuing years, he’s provided strategic and creative counsel to clients within the fashion, accessories, financial, lifestyle and retail categories.

The Evins Team - Glenn Johnson

For nearly a decade, Glenn has brought his creative expertise to Evins as Vice President, as well as a wealth of experiential marketing and communications experience.

In addition to a daily focus on public relations, digital strategies and media outreach for Evins, Glenn still finds time to contribute his writing to a variety of publications. Glenn’s expertise in the beauty and spa industries has been instrumental in creating acclaimed brand initiatives for clients of the agency.

The Evins Team - Magda von Roth

Magda utilizes her business accumen as Director of Client Services, managing client relationships, determining strategies and executing programs for Evins.

With comprehensive understanding and experience of all stages of project management and planning, Magda also oversees personnel and talent acquisition. Her stellar business skills are evident in the relationship that Evins maintains with its clients, strategic partners and employees.

The Evins Team - Melissa Braverman

Melissa is the rare example of a professional who has experienced immense success both as a journalist and media relations expert.

A creative thinker who generates top-tier coverage for her clients, Melissa Braverman contributes to media strategy across the agency. Additionally, Melissa’s maintains a successful blog, Single Gal in the City, and has been quoted about dating and relationships in a variety of national media outlets.

The Evins Team - David Harrison

As Digital Media Manager for Evins, David is responsible for the implementation, oversight and tactical creation of digital and social media campaigns for clients.

David has extensive experience in digital branding, campaign creation and digital marketing and social networking. Specializing in the lifestyle, wine and spirits, hospitality and music industries, David has provided innovative digital ideas and initiatives since joining Evins in early 2011.

The Evins Team - Jeanette Brown-Green

In her position as director, Jeanette proposes, manages and executes innovative national public relations and marketing campaigns for clients in the food, wine and spirit division.

Jeanette Brown-Green is a communications professional with more than 14 years of public relations, marketing and branding experience representing super-premium spirit brands, sports-related campaigns, lifestyle brands and high-profile personalities. Working with EVINS since mid-2012, Jeannette heads up the marketing strategies for clients in the food, wine and spirits division.

The Evins Team - Rachel Lamb

As the manager of brand and social content at EVINS, Rachel oversees the agency’s luxury marketing content site and all official presentations, documents and reports to ensure proper brand voice, tone and verbiage.

Rachel came to EVINS in late 2012 from a journalism and marketing background, previously holding positions at Luxury Daily and Metro. Her knowledge in luxury, business and technology marketing allows her to oversee all agency deliverables, contribute to other publications on behalf of EVINS clients and consult on new business pitches and presentations. She also represents EVINS at national conferences and summits.

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