The Evins Team - Matthew Berritt
As Director of Evins’ Lifestyle Division, Matthew brings a uniquely diversified background to Evins.
Throughout his career, he has activated consumer brands at Sundance Film Festival, The Hamptons, Malibu, New York Fashion Week, Art Basel and The Super Bowl. With a combination of expert knowledge in integrated marketing and exceptional reach in the world of entertainment, Matthew has produced billions of media impressions for brands including Miu Miu, Piaget, Lacoste, CoverGirl, Alice & Olivia, Jill Stuart, Conair and AXE.
The Evins Team - Jacqueline Long
Jacqueline is the Vice President of the Food, Wine & Spirits division and brings over 15 years’ industry experience to Evins.
Her background is in creating, launching and building brands in the luxury sector of the food & beverage arena. Jacqueline’s entrepreneurial spirit and know-how help to bring the magic of luxury goods to life and her award winning campaigns have increased the visibility of high profile brands and individuals alike.
The Evins Team - Kara Hoffman
As a Senior Vice President of the Travel & Hospitality Division, Kara is responsible for providing strategic direction and executing the delivery of programs for clients across the division and agency.
Kara has spent the past fifteen years at leading public relations agencies both in New York and San Francisco, focusing in Travel & Tourism, Corporate and Business Technology. She has developed an expertise in media relations, brand partnerships and broadcast coverage, securing major television hits for clients. Kara develops big picture strategies while continuing to create innovate programs to keep clients in the news beyond the traditional outlets. A graduate of the University of Washington in Seattle, Kara speaks Italian – having spent two years living in Florence and has written about food and travel for both local and international publications.
The Evins Team - Mathew L. Evins
Since 1987, Mathew L. Evins has served as the Chairman of Evins, and is the firm’s guiding visionary and chief strategist.
Mathew, a leading proponent of emotive and experiential marketing, is well respected for his innovative, pioneering concepts and strategies. He is also considered an authority in luxury branding and marketing, frequently lecturing and writing articles on the topic. Mathew began his professional career in medicine, and went on to become an extremely successful entrepreneur, renowned for his accomplishments in business and corporate finance. While a student at the University of Pennsylvania, he published “The Talisman Report,” the world’s leading investment advisory newsletter for the three years of its publication. Mathew is a member of the board of directors of Hommage, Inc., as well as a founding member of the board of the Global Virus Network.
The Evins Team - Jaimie Chew
Jaimie's extensive background includes experience in the luxury goods, public relations, marketing and advertising industries.
As Vice President of the Lifestyle and Travel division at EVINS, Jaimie is responsible for overseeing and defining the strategies for a multitude of clients, from luxury resorts and hotels to high-end and specialty retail products. In addition to her business expertise, Jaimie is an active member of the Young Patrons committee for Manhattan Theatre Club. Jaimie speaks five languages including English, French, Mandarin, Cantonese and Hokkien and is an expert in the global business market.
The Evins Team - Louise Evins
Louise has served at the Vice Chairman and Chief Operating Officer since joining Evins in 1997.
Former Vice President of Lord & Taylor, General Manager of Henri Bendel, and Founder of her own woman’s apparel chain of stores, Louise is responsible for the daily operation of the agency and its clients. Acknowledged for her knowledge of and expertise in specialty retailing, fashion, accessories, jewelry, and cosmetics, Louise has an outstanding reputation in the industry, and sits on the board of Fashion Group International and Forbes Women.
The Evins Team - Michael W. Silvia
Michael is a creative strategist who brings over 15 years of marketing, advertising, public relations, partnership development and consumer engagement experience to his clients’ most pressing business challenges.
Whether launching a new product, repositioning an existing brand or developing creative concepts to reengage consumer audiences, Michael’s brand-centric approach ensures that each initiative seamlessly moves the brand forward while working to motivate consumer preference. Michael started his career in fashion advertising and in the ensuing years, he’s provided strategic and creative counsel to clients within the fashion, accessories, financial, lifestyle and retail categories.
The Evins Team - Glenn Johnson
For nearly a decade, Glenn has brought his creative expertise to Evins as Vice President, as well as a wealth of experiential marketing and communications experience.
In addition to a daily focus on public relations, digital strategies and media outreach for Evins, Glenn still finds time to contribute his writing to a variety of publications. Glenn’s expertise in the beauty and spa industries has been instrumental in creating acclaimed brand initiatives for clients of the agency.
The Evins Team - Magda von Roth
Magda utilizes her business accumen as Director of Client Services, managing client relationships, determining strategies and executing programs for Evins.
With comprehensive understanding and experience of all stages of project management and planning, Magda also oversees personnel and talent acquisition. Her stellar business skills are evident in the relationship that Evins maintains with its clients, strategic partners and employees.
The Evins Team - Melissa Braverman
Melissa is the rare example of a professional who has experienced immense success both as a journalist and media relations expert.
A creative thinker who generates top-tier coverage for her clients, Melissa Braverman contributes to media strategy across the agency. Additionally, Melissa’s maintains a successful blog, Single Gal in the City, and has been quoted about dating and relationships in a variety of national media outlets.
The Evins Team - David Harrison
As Digital Media Manager for Evins, David is responsible for the implementation, oversight and tactical creation of digital and social media campaigns for clients.
David has extensive experience in digital branding, campaign creation and digital marketing and social networking. Specializing in the lifestyle, wine and spirits, hospitality and music industries, David has provided innovative digital ideas and initiatives since joining Evins in early 2011.
The Evins Team - Jeanette Brown-Green
In her position as director, Jeanette proposes, manages and executes innovative national public relations and marketing campaigns for clients in the food, wine and spirit division.
Jeanette Brown-Green is a communications professional with more than 14 years of public relations, marketing and branding experience representing super-premium spirit brands, sports-related campaigns, lifestyle brands and high-profile personalities. Working with EVINS since mid-2012, Jeannette heads up the marketing strategies for clients in the food, wine and spirits division.
The Evins Team - Rachel Lamb
As the manager of brand and social content at EVINS, Rachel oversees the agency’s luxury marketing content site and all official presentations, documents and reports to ensure proper brand voice, tone and verbiage.
Rachel came to EVINS in late 2012 from a journalism and marketing background, previously holding positions at Luxury Daily and Metro. Her knowledge in luxury, business and technology marketing allows her to oversee all agency deliverables, contribute to other publications on behalf of EVINS clients and consult on new business pitches and presentations. She also represents EVINS at national conferences and summits.
The Evins Team - Drew Tybus
Drew is the Director of the EVINS food, wine and spirits group and is responsible for the creative programming, strategic planning and tactical executions of all programs within the department.
His background as a media relations specialist provides him with a deep-rooted understanding of what makes a story work and how it will affect the desired behavioral change the brand is looking for. Drew has worked on clients ranging from iconic global brands to emerging culinary talent and has helped create and lead award winning campaigns that generate real brand relevance.